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5th in the series, the 4th International Conference MAGIC - Methods, Aesthetics and Genre in Communication – An Initiative to Support Skill India - is to be held by Centre for Professional Communication (Bidholi) under the aegis of College of Engineering Studies, University of Petroleum and Energy Studies, Dehra Dun, Uttarakhand (India); on the 10th and 11th of November 2016.


UPES, with a vision and unique approach emerged as an innovative institution offering 87 industry-focused specialized programs in key areas such as Energy, Infrastructure, Transportation, Information Technology and Legal Process. The domain focused programs at UPES enable students to develop skillsets and gain exposure to work in sectors driving the growth of the economy.


The International Conference MAGIC 2016 is an initiative to bring together academicians and researchers to deliberate and discuss upon developing communication skills. All the previous conferences brought together people from the academia, business and professional world to share their thoughts on Communication, Literature and Language. This year the emphasis is also to empower the work force with effective and sustainable communication skills, enabling and aligning them with Skill India.


Convener :

Dr Rati Oberoi - +91 9997972964


Co Conveners

Dr Shalini Vohra

Dr Asha Kaushik